![]() The green goo is an opus, conjuring alternative universes, punching above its weight class and progging heights unseen before. Old school dew was once the mascot of an old prospect miner on the gold rush, his demonic vocodered screeching traveling across the astral plane. The thunderous crunch, the lung-busting and bellowing demonic liquid remains a king among peons and philistines. Either with the first iteration, throwback, and full of real sugar, it matters not. But it will cleanse your brain of those little crustaceans of worries and inferior sodas clinging inside the fold of your gray matter at the end of the day.ĭo the dew. The intrinsic dichotomy between the usually hard Dew variants and this version doesn’t stop then it’s foreign yet womb-like, spacious yet visceral, textured yet vaporous, awakening yet dreamlike. It flutters and sparks like a paradox, Dew is usually so cacophonous yet Sweet Lightning is tranquil. The flavors accumulate and stick in your mouth like morning eye crust. It clicks and thuds, revving and humming and pulsing and stuttering like a thunderstorm but with none of the negatives that come with such destruction in the skies. Its peach and smooth honey flavor is actually a delight, as it erodes its uneasy conceit into a tractor beam of happiness, being vacuumed into the nothingness of your sad miserable existence. If you decide to track down and ride this sweet lightning at a local KFC, prepare to have your expectations exceeded. It’s vein-popping, gurgly, almost nauseous in its whining, but harmonizes eerily deep within your soul and leaves a lasting impression. The color and flavor of red couldn’t be more perfect for such a passionate, blistering, suffusing grime. ![]() The name couldn’t be more apt, as its spinning arsenal of soupy quasi-jazz distortion and quick bursts, whips, juddering and soaring breathlessly to burn bright intensely for the entire day. It’s not indulgent, it’s unleashing and blistering there are no valleys, only peaks to Code Red, which does it best to maximize its cherry to leave a lasting impression. It doesn’t delay the gratification, and instead uses a gigantic sunward-screaming rocket launch to gargle and fume and lurch its way to your stomach like a steamroller. Code Red isn’t soft, or an easy sip, it’s the opposite always in midtempo churn mode, lingering to rip the rug out from underneath you. It skips and dives and wanders and chops around your mouth, but always has the same impact no matter how long its duration is. As an added interactive element, The Big Bold Book of MTN DEW Recipes also offers fun activities throughout to encourage “doing.” Between each section, readers will discover trivia pages, novelty games, word searches and other fun opportunities beyond the recipes.Code Red sounds like an alarming endeavor, but as the first major departure from classic Dew, this wound-up spring box of cherries, and has a distinct locked-in groove of refreshing fruit flavor. Each page is layered with mouth-watering food and product photography, fun characters and stickers and bits of trivia about the brand. The result is a cookbook that is big, bright, and packed with pages full of delicious flavor. ![]() Ultimately, we wanted to create a clearly organized and cohesive cookbook that still delivered an easy-to-follow cooking experience. The design team began with a foundation of borrowing from traditional cookbook design, but made wholly MTN DEW by injecting energy, personality and boldness into each page. The creative challenge was to design a cookbook worthy of our MTN DEW brand and its dedicated fanbase. For years, fans have been creating delicious, outrageous and mind-blowing recipes with MTN DEW®, and with this cookbook, the brand wanted to show its consumers some love in food form. Ranging from quick and easy two-ingredient cupcake treats, to the advanced Code Red® Brisket that will entice any BBQ pitmaster, all recipes stir up serious flavor with the delicious charge of MTN DEW. The Big Bold Book of MTN DEW Recipes touts nearly forty unique dishes to satisfy every craving, with a compilation of fan-made, fan-inspired and fan-favorited creations. For the brand’s 80th birthday, MTN DEW® decided to do something groundbreaking and release its first ever cookbook in a tribute to its loyal fans.
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